网站建设内容的几种分类形式

来源:www.wcxywh.com │ 网站编辑:网站建设 │ 发表时间:2025-02-19 09:10

网站建设内容的推送、探寻、分类、筛选的方法有以下四种形式分类,多少的,同时并存。
Website content push, search, classification, screening way has four kinds of classification, more or less, at the same time.1、用户自选这一种方法用户具备最大的主动权,网站通过设计明确的分类导航和站内搜索系统,让用户通过我们的意愿,在网站上探寻到他需要的内容信息。
This way the user has the initiative the biggest, site classification through navigation and search system design is clear, let users through their wishes, to find he needs information on the website.优点:条理明确,方便有效。
缺点:是不是能找到精准的信息,一方面取决于用户对信息的归类方法和搜索关键字的组织,一方面取决于网站对信息的归类和关键字的组织。假如两方对同一内容的需要和理解不同,,一个信息内容,网站归如A类别,用户觉得B类别可以找到,那样肯定是无功而返。那样这个信息应该打A,B两个Tag,归入两个类别。搜索也是同样的原故,要在搜索的索引中将可能被用户查看的信息都提供完全。最后,很多的分类和冗杂的搜索信息积累下去,反而又从精准变成了模糊。于是大家发现,各竞价索引擎上的关键字愈加长。
Advantages: clear, simple and effective.
Weaknesses: if you can find the exact information, on the one hand depends on the user of the information classification and search keywords organization, on the one hand depends on the website for information classification and keyword organization. If the two party needs and understanding of the same content, inconsistent, an information content, such as web site to A category, B category of users that can be found, then it must be failed. This information should be playing A, B two Tag, fall into two categories. Search is the same reason, in the search index may be a user query information provided is complete. Finally, classification and miscellaneous large search information accumulation, but also from the exact into fuzzy. So people found, each big search engine keyword more long.总结:作为最基础的方法,没网站不会提供这个功能,至少都有对信息的分类导航。
Summary: as the most basic way, no site does not provide this function, at least the classification of information.2、审核匹配审核是指对内容进行审核筛选,诸如通过评分体系,浏览量,点击率,时间和等等其他一些原因,给与很多相同种类信息进行排序和网站权重区别,来判断这个内容对用户的需要程度高低,在分类列表或者搜索结果里,将最可能的用户需要信息最早或者最明显陈列给用户。
Audit refers to the audit selection of content, such as by scoring system, the quantity that browse, click rate, time and so on some other factors, sort and weight to a large number of similar information to distinguish, to judge the content of the needs of the user level, in the category list or search results, user demand information will most likely the first or the most obvious display to the user.优点:为第一种方法做补充,通过规则对信息进行排序和过滤,减少大部分用户的搜寻本钱。
缺点:这是一种少数服从多数的匹配方法,即默认需要信息的用户是“大部分用户”,忽略和无视“少数用户”的需要。而评分体系也有体系的问题,让用户进行评分,并不会产生理想化分数,专业评分又缺少性。关于产品分数的问题,我在另外一篇文章里做过讨论——现有产品的评分体系不完美另外,YouTube也得出了结论说,评分的分布并不是理想化的。
Advantages: as a supplement for the first way, through the rules for sorting and filtering of information, reduce the most users search cosplayt.
Disadvantages: it is a way of matching the minority is subordinate to the majority, which is the default need information of the user is " most users, " and not " a small number of users " demand. The scoring system also has the problem of the system, allowing users to score, and produce ideal will not score, score and the lack of professional. About the commodity the score, I in another article discussed -- existing goods scoring system is not perfect in addition, YouTube also draws the conclusion that, the distribution is not ideal score.总结:在这个匹配体系里,最大需要被最大满足,最小需要被无视,从损益综合来讲是最佳解,但当这个社会的个性化需要愈加强烈的时候,长尾上的用户需要就无明显的顺序了,完全是一小撮用户有一小撮不一样的需要,而且他们加起来就是一个不可忽略的长尾,如何给他们推送内容信息呢。
Summary: in this matching system, the maximum demand is the biggest meet the minimum requirements, be ignored, from the income in general is the optimal solution, but when the personalized needs of more and more intense, the long tail of the user needs no obvious sequence, is entirely a handful of users have a handful of different needs, and they add up to is a can not ignore the long tail, how to give them a push content information.3、个性化匹配通过多维度的认知用户的偏好,对用户的信息需要进行匹配。喜欢喝果汁的人通过“苹果”这个词第一查询的是“苹果汁”有关信息,而一个“果粉”通过“苹果”这个词第一找到“苹果电脑”。如何去概念一个用户个性维度,一般有两种方法。
Through the multi-dimensional understanding of user preferences, to match the user's information needs. Like to drink juice of the people through the " apple " this word the first view is the " apple juice " related information, and a " powder " through the " apple " the word first find the " apple computer ". How to define a user personality dimensions, there are two general ways.一种叫做“物以类聚”:
One kind is called " like attracts like ":是通过它喜欢的内容来预估。豆瓣在个性化匹配上做的很好,它能给用户推很精确的书本,电影等等。所以豆瓣需要先知道你喜欢的是什么种类的内容,你需要持续的积累你喜欢的内容,它就越精确的将一样的内容给你。
It is predicted by the content of love. The bean in the personalized match do very well, it can give users very accurate books, movies and so on. So the watercress need to understand your love is what type of content, you need to continue to accumulate what you like, it is more accurate to similar content to you.另外一种是“人以群分”:
Another is the " birds of a feather flock together ":通过你的交际圈来预估。信息的传统流转渠道就是通过“群分”的人来进行的,信息共享第一是在圈子和圈子内,兴趣相同的人之间传播,所以这是一个朴素的办法,通过网络技术提升了传播效率。豆瓣也会告知用户他的好友在关注的东西和搜集的信息,最典型的还是类似高兴网如此以人际关系为基础的SNS网站。你的朋友们显然比计算机算法更知道你,他们主动推荐给你,或者他们自己喜欢的信息,相信你也会有兴趣。
Predicted by your social circle. The traditional circulation way of information is through the "groups " people for, information sharing is the first in the circle and circle, the spread between people of the same interest, so this method is a simple, through the Internet communication technology improves the efficiency of. Bean also informs the user about his friends in things and collect information of concern, the most typical is similar to happy net that based on interpersonal relationships of SNS website. Your friends than the computer algorithm to learn more about you, they take the initiative to recommend to you, or they like information, I believe you will be interested in.优点:更精确的匹配,也愈加有效
缺点:马太效应(Matthew Effect),好的愈好,坏的愈坏,多的愈多,少的愈少。举一个例子来讲明,我在谷歌 Reader订阅了很多的UED有关的blog,结果它就自动推荐UED有关的blog给我,但我已经订阅够了,我倒是非常想看一些写八卦小文的订阅源,但非常难找到。我也不可以通过”写八卦小文的订阅源“这个关键字找到适合的Blog。
Advantages: matching more accurate, more effective
Disadvantages: Matthew effect , good better, bad worse, much more, less and less. As an example, in my 谷歌 Reader subscribe to a lot of UED related to blog, it will automatically recommend UED blog to me, but I already have a subscription is enough, I'd like to see some writing a gossip message feeds, but it's hard to find. I can't write by " gossip Xiaowen feeds " the keywords to find the right Blog.总结:最精确,但最易走偏锋。
Summary: the most accurate, but the easiest Zoupian front.4、无差别推送所谓无差别就是,管你是哪个,都给你们传递一样的信息。
There is no difference is, whoever you are, you have to pass the same information.优点:省事,直接,干脆
缺点:容易被用户厌恶
总结:也有成效
Advantages: simple, direct, simply
Disadvantages: easy to be sick
Conclusion: there are effects大体上,我总结出来的就这四种方法,各有优劣,至于怎么样运用,在不一样的情景则有不一样的具体方法,这个多一些,那个多一些。
On the whole, I summed up the four kinds of style, have their pros and cons, as for how to use, in different scenarios are detailed in different ways, the more, the more.
本文发布于UEO营销网站制作公司http://www.sino-web.net/

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