营销网站概述
Overview of marketing website营销网站制作，是指以网络推广营销理念为核心，以日后的网络营销推广为目的和出发点?，并贯彻到网站建设的全过程，务使每个环节，每一步骤都考虑到推广功能的需要，使网站一上线即拥有推广功能和有益于优化推广特点的网络营销推广功能的网站。
Marketing type website construction, refers to the network marketing idea as the core, to the future marketing promotion for the purpose and the starting point of exergy, and carry out the whole process of production site, make sure every step, every step considering marketing function demand, make the website that has an on-line marketing function and to optimize the promotion features of the marketing functions of the website.制作营销网站有哪些好处
Making the marketing website.1、搜索引擎表现好营销网站的一个显著特征就是它能“自我推广”，这突出体目前营销网站具备好的搜索引擎表现，公司网站在网站优化排名十几页几十页将来，目的用户根本找不到你，失去与大量目的顾客在线销售的机会；在中小微型企业网络推广营销型网站建设中，网站SEO工作是基础和长期的工作，从公司网站的前期规划阶段就需要开始进行，而且需要要贯穿于公司网站设计和后期运营过程。
A significant feature of a good performance, search engine marketing website is that it can "self promotion", which highlighted the have good search engine performance in the marketing type site, enterprise site in the search engine ranking ten pages dozens of pages, users can not find you, lose and a large number of target customers online sales opportunity; in the small and medium-sized enterprise network marketing type website, search engine optimization work is a basic and long-term work, from the initial planning stages of enterprise website must begin, but must be through the website production and operation of the late process.2、真的的网络推广营销为导向推广为主、技术为辅 传统网站不推广，除去技术落后以外，更要紧的是思想、理念落后。网站要想起到网络推广营销有哪些用途，重点原因是是不是站在推广的高度设计。威博先锋一直奉行“推广为主、技术为辅”的理念，只制作真的推广型的公司网站。
Primarily, the real network marketing oriented marketing techniques supplemented by traditional website not marketing, in addition to backward technology, more important is the thought, idea is backward. Site to think of the role of network marketing, the key factor is whether the design of marketing. Webo pioneer always adhere to the "marketing, technology as" concept, only making the real marketing type enterprise website.3、好的客户体验好的客户体验可以让潜在顾客迅速找到有兴趣的商品或服务，充分知道细节内容和服务特征，通过各种互动方法与企业打造联系。优质有价值信息和在线客服系统便捷与目的顾客即时交流、咨询和反馈，大幅度提升把访问者转化为购买顾客的比率真的给企业带来订单和顾客，把企业品牌营销型网站变成真的赚钱工具。A good user experience good user experience can let potential customers find interested in the product or service, fully understand the details of the content and characteristics of the service, to establish contact with enterprises through various interactive mode. High quality of valuable information and online customer service system is convenient and target customers of instant communication, consultation and feedback, greatly improve the visitors into the proportion of customers buy really bring order and customer to the enterprise, the enterprise marketing type website into real money-making tools.营销网站的制作要点
Making the elements of the marketing type site（1）目的要明确中小微型企业营销网站主如果以推广为目的的网站，做出来的网站不可以不了解他的具体用途。只不过把网站介绍、企业文化、商品展示展示等在网站上一放，具体产生不产生效益，就不管了，只不过一个形象的宣传而已，如此的网站，也只不过一个摆设对其也没任何用途。
Goals must be clear the small and medium-sized enterprise marketing type site is mainly for the purpose of marketing website, do website can not know his specific role. Just put the site profiles, corporate culture, product display display on the website, specifically produced no benefit, no matter, only an image of the propaganda, such website, just a decoration on the no effect.（2）内容丰富，水平甄选制作营销网站时不可以只重视网站的后台管理，网站的程序等，一个好的营销网站它的内容是很丰富的，而且每个内容的水平都是甄选。但目前的很多的企业觉得文字大家都会写，却不知，术业有专攻，推广文案同样需要专业人才，就是让专业的会说不会写的推广职员去写，也不会好到那里去。因此只有几篇文章，而且水平粗糙的网站，回头率几乎是为零的，更被不要说什么网络推广营销。
Rich in content, quality selection of making marketing type site should not only pay attention to the management of website, website program, a good marketing website and its content is very rich, and each one of the quality of the content is selected. But now many enterprises believe that the characters who will write, however, specialize in one subject, marketing copy also need professional personnel, is to let the professional say could not write the marketing staff to write, also won't good where to go. Therefore, only a few articles, but also the quality of rough website, return rate is almost zero, is say what network marketing.（3）访问速度快中小微型企业推广型的网站不可以只重视表形式的美观，而忽略了内容、结构、更新速度。一个网站看着非常漂亮 ，但假如打开的速度极慢，那样大部分人是不会关注你的，顾客一般是没多大的耐心的。所以即便你的网站在漂亮也不有哪些成效。
Quick access of small and medium-sized enterprise marketing type website not only pay attention to the form of the beautiful, and ignore the content, structure, update speed. A site that looks very beautiful, but if the open speed is very slow, so most people won't pay attention to you, the customer is generally not much patience. So even if your website in the beautiful also does not have what effect.（4）与用户交流一个以推广为目的的中小微型企业营销网站必须要有联系信息，而且是可以随时可以与顾客交流，如此可以便捷大家准时的了解顾客的想法，为顾客提供服务。假如没联系方法，那样要顾客如何与你联系，如何打造顾客群呢。
Communicate with the user a for the purpose of Marketing Marketing type website of medium and small businesses must have contact information, but also can at any time to communicate with customers, it might be easy for us to know in time the idea of customers, to provide services to customers. If no contact, so to customers how to contact you, how to build a customer base.（5）细节健全，恰如其分中小微型企业营销网站推行的整个过程都要注重细节，所以在网络推广营销型网站建设就是抓住每个细节，细节实行决定着网站在搜索引擎的表现，同时也是给获得好客户体验的基础，营销网站是以顾客为中心，其每一个细节都需要反复推敲、精雕细琢，如此才能真的提升顾客实际转化的比例。
Details of the whole process, be just perfect small and medium-sized enterprise marketing type site implementation should pay attention to detail, so that every detail in the network marketing website, details of the implementation determines the site in the search engine's performance, but also to obtain a good user experience foundation, marketing type site is take the customer as the center, details each must batted, crafted, so we can really improve customer conversion rate.总结中小微型企业营销网站建设当然不仅包括以上所说的这类，但网站不是艺术品，必须要设计的明确明了,便捷用户浏览.营销网站建设是一种技术和营销推广方案相集合的网站建设服务.
The small and medium-sized enterprise marketing type website production is of course not only includes all above these, but the site is not a work of art, clear must be designed, is convenient for users to browse. Marketing type website production is a kind of technology and marketing strategy combination of Web services.
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