失败的网站各有各是什么原因，成功的网站却有一样的策划理念，出色的网站，除去借鉴其他网站的成功经验，还遵循以下这4条网站策划原则。
The failure site different reasons, successful websites are similar planning concept, excellent website, in addition to other sites of successful experience, also follow this 4 site planning principles.1、“KISS”法则：简单朴素、大方直观的网站风格
One, " KISS " rule: a simple, intuitive web style atmosphereKISS法则指“Keep It Simple Silly”，这条法则适用于所有站点。好的网站，能直观的展示网站价值和迅速传递网站讯息，网站策划切忌掉入如此的陷阱，即把所有可以用到的网页方法，如框架、表格、字体、GIF动画等都用上，这类集中在一个页面上，总是叫人感觉凌乱。
The rule of KISS refers to "Keep It Simple Silly ", this rule applies to all site. Good website, can directly show the site value and fast transmission of website information, website planning not to fall into this trap, where all can be used to the webpage techniques, such as frame, forms, fonts, such as GIF animation are used, which focus on one page, often make people feel messy.明确的设计+有效的技术=一个好的站点，维持简单就是：怎么样使网站信息与网站访问者所期待所需要的一样。把技术和成效用在适合的地方，用在有效信息上，让访问者关注他们想关注的东西。
Clear design + effective technology = a good site, keep it simple: how to make the site information and site visitors expected need the same. The techniques and effects in the appropriate place, used in information effectively, let visitors attention they want to pay attention to something.2、知道用户，等待时间低于三十秒
Two, understand the user, wait no longer than thirty seconds网络用户的一条法则：当用户等待超越10秒，基本对这个网站失去第一好感；超越24秒，用户则会关闭网页，即便网站策划特牛，不可以让网站打开时间超越30秒。超越30秒，你将失去用户。
Internet users a rule: when the user wait more than 10 seconds, basic on this site for losing the first impression; more than 24 seconds, the user can close the webpage, even if the site planning of cattle, cannot let the site open for longer than 30 seconds. For more than 30 seconds, you will lose the user.好的站点会通过简洁的风格设计提供给潜在读者优质的信息。确保网页设计规划明确明了，迅速扫视就能把握网站导航，了解“下一步”该选择项目。
The site will be through the simple design style is provided to the potential readers of high quality information. Ensure that the page layout clear, fast saccades can grasp the site navigation, know " the next step " the choice of project.对网站建设者来讲，讨好使户的另一个办法就是让他们获得信息低于三次点击。
On site makers, please users of another method is to let them obtain information of not more than three clicks.3、熟知网络10大赚钱模式，确定合适我们的模式
Three, familiar with the Internet 10 profit pattern, determining the suitable mode网站打造之初，需要有明确的盈利模式，目前网站的盈利模式主要有九类：1、在线广告；2、彩铃彩信下载、短信发送、电子杂志订阅等电信增值形式；3、通过网站销售商品，4、注册会员收费，提供与免费会员差异化的服务；5、网游运营，虚拟装备和道具交易；6、搜索竞排、商品招商、分类网址和信息整理，付费推荐和抽成盈利；7、广告中介，8、企业信息化服务，9、web2.0网站被巨头回收。
The website was established at the beginning, there must be a clear profit model, now website profit pattern mainly has nine kinds: 1, online advertising; 2, customized ringing tone, SMS, MMS download electronic magazine subscription and other value-added telecom form; 3, through the website selling products, 4, registered membership fees, provide free membership differentiation service; 5, network game operation business, virtual equipment and props; 6, search contest row, investment products, classified Web site and information integration, paid referrals and pumped into a profit; 7, 8, an advertising agency, business information services, 9, Web2.0 network station is giant acquisition.以上9条是容易见到的网络赚钱模式，但网站应依据我们的特点探寻对应的盈利模式。假如找一些平台与网盟，如电商，推广联盟等，则应该找如百度、谷歌等的大公司;若是是页游平台，可以找泡泡玩页游平台POPWAN等，这类都是经过认同的，较为好用的盈利方法。
The above 9 are common Internet profit pattern, but the website should be based on their own characteristics to find the corresponding profit model. If you find some platform and alliances, such as e-commerce, advertising, should find such as Baidu, 谷歌 and other large companies; if it is webpage game platform, can find bubbles webpage game platform POPWAN, these are approved, a practical way of profit.4、网站内容：做好五个“手指”，三个“平衡”!
Four, website content: do five " fingers ", three " balance "!五个手指，是指一个人的直观记忆力只针对五个以内的类目，假如超越五个，就需要把他们分成较小的组来处置，维持选择项归类在五组或五组尤为重要。便捷访问者迅速找到自己想选择的项目。好的网站，明确的导航是最起码的规范。让访问者了解自己当时在网站中的地方，并且通过引导遍览网站。
Five fingers, refers to a person's visual memory only to within five categories, if more than five, we must put them into small groups to deal with, keep options categorized in five groups or five groups is very important. Convenient for visitors to quickly find themselves want to select items. Good website, clear navigation is the minimum standard. Let the interviewer know his location on site, and through the guide to browse websites.平衡是一个好网站建设的要紧部分。网站内容的设计，要做到以下三个方面的平衡。
Balance is a good website design important part. Website content design, to achieve the following three aspects of balance.文本和图像的平衡；下载时间和页面内容的平衡；背景和前景的平衡。
Text and image balance; download time and page content balance; balance of background and foreground.
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