一个企业的网站一般是企业用来展示商品或服务的平台，也是企业拓展电商的平台。网站制作的理想目的是借助网络而拓展网络推广营销或电商。而为了让公司网站发挥最大用途，在营销网站制作过程中，需要掌握怎么样去做网站优化。不然一个没浏览量的网站在上线后也是对企业毫无益处的。下面一些好用的方法可以帮助在网站制作中达到做网站优化的目的。
A business enterprise website is usually used to display the product or service platform, also is the enterprise develops the electronic commerce platform. The ideal goals of the website is to carry out network marketing or e-commerce using the internet. And in order to make the enterprise website play the biggest role, in the process of marketing type website construction, must learn how to optimize your website. Otherwise a no traffic sites in the line to the enterprise is no good. Here are some practical tips can help to optimize the site's purpose in the website construction.优化网页设计
Optimization design of page网页设计也是SEO的必不可少的一部分。要尽量地吸引用户访问网站、提高网站的流量，需要根据用户习惯进行网站建设。在设计页面时，要尽可能突出页面的层次感，可以用加粗、文字变大或改变颜色来突出重点文字。不少网站的首页会给用户呈现一些企业新闻或者商品信息。可以考虑在商品或新闻的简短介绍后加上一个“更多”按钮，用户可以选择点击按钮展开知道更多内容。
An essential part of the page design and site optimization. As far as possible to attract users to access the site, improve site traffic, must carry on the website design according to user habits. In the design of a page, as far as possible to highlight the page level sense, can grow or change color to highlight key words in bold text. Many of the home page of the website will give users exhibit some enterprise news or product information. Consider a brief introduction on the product or the news after the last "more" button, the user can choose to click the start button to know more.合理设计导航
Rational design of navigation一个网站的非常重要部分可以说是网站的导航部分。用户在浏览网站时看中的一个非常重要的原因便是网站的导航。试想一下，用户在网站上找不到方向，还会感兴趣浏览网站么？所以网站建设中合理设计导航是网站排名优化的一个要紧步骤。
The most important part of a web site can be said to be part of the navigation website. A very important factor in user and browse the web is the site navigation. Just imagine, the user can not find the direction on the website, but also interested in viewing the site? So the website design and reasonable design of navigation is an important step in the 网站优化 website optimization.假如要在页面上展示网站的logo，可以考虑放在网站的左边的最上方那个地方，如此，用户浏览网页时第一眼便会看到网站的logo。在设计网站的导航条时，需要把网站首页做成活链接，不然，用户不可以点击回到网站的首页上面去，以此导致不少的麻烦。网站的导航上可以加上企业的联系方法，以便用户联系企业。对于一些商品宣传的网站，可以直接的把商品的优点一一列举出来，如此可以便捷用户对商品的认知。
If you want to display Web site logo on the page, can consider to put on the site on the left side of the TOP of the position, so that the user browsing webpage, at first glance, will see the site logo. Navigation in the design of the website, the website home page links must be made to live, otherwise, the user can not click back to the home page of the website to the above, this caused a lot of trouble. The site navigation can be coupled with business contacts, so that users with enterprises. For some product promotion website, can direct the product advantages of one one listed, allowing users to the understanding of the product.提高网站的实用性
Ascension site usability不少网站在建设的过程中都过多地重视了美工方面，而忽略了网站自己的实用性。为了达到做网站优化的目的，需要看重网站的实用性。
Many sites are in the process of construction, attention to the artists, while ignoring the practicability of the site itself. In order to optimize the website, must pay attention to practical site.按期更新网站内容
Regularly update the website content好的网站建设固然可以提高网站的访问量，但并不可以长期留住用户。保证网站生命力的最好渠道就是不断地更新网站内容。在网站制作中，要明确网站哪部分内容需要常常更新，对于这类需要常常更新的信息，可以使用结构化的方法来管理，从而防止出现数据凌乱不堪的现象。在网站更新过程中，也要使用适合的网页更新工具，譬如Dreamweaver等可视化工具。
Although good web site design can improve the site visits, but could not long retain users. The best way to keep the site vitality is constantly updated website content. In the construction site, to clear the site which part needs to be updated frequently, the need to regularly update the information, can use a structured approach to management, thereby avoiding the data be phenomenon. Website update process, also want to use the right webpage update tool, such as Dreamweaver visualization tool.在网站制作中，还有不少方法可以用来做网站优化，譬如合理用框架结构和合理布局优化。要保证用户可以非常快地找到自己所需要的内容，网站制作中需要注意网站的内容结构。目前也有不少企业都依赖专业网站优化公司来对网站进行网站排名优化维护。不能不说，使用专业的网站排名优化方案可以在短期内提升网站在搜索引擎中的排名。但网站排名优化服务并非不收费的，企业一般需要支付肯定的成本。
In the construction site, there are many ways can be used to optimize the site, such as the rational use of frame structure and reasonable layout optimization. To ensure that the user can quickly find the content of their needs, the construction site must pay attention to the content and structure of the site. There are a lot of enterprises rely on the professional 网站优化 company to 网站优化 optimization for site maintenance. Have to say, the optimization strategy of 网站优化 professional can improve the site in the search engine rankings in the short term. But 网站优化 optimization service is not free, enterprises usually have to pay a certain fee.
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